Home Rehabilitation Landing Page

A website designed to make the first enquiry easier

I designed and implemented the landing page around the service and the questions people often have before a first enquiry. Introducing the professional, location, and situations addressed helps visitors understand what home care offers and whether it makes sense to ask about their own case or a family member’s.

Guidance and contact with context

The Evaluate flow lets visitors select a situation, read initial guidance, and open WhatsApp with a message prepared for that enquiry. It is an option-based flow that supports first contact without automating a clinical assessment.

Messages also reflect the entry point, such as an enquiry for a family member or a specific service. The aim is to make the conversation easier to start and give the professional context.

Local SEO, mobile experience, and measurement

The home, services, and guidance pages have their own titles and descriptions, canonical URLs, and link-sharing metadata. The sitemap and structured data describe the service and its location in Neuquén.

The implementation uses images sized for the screen, priority loading for the main image, touch-sized buttons, visible focus, and a skip-to-content link. Tests cover metadata, the sitemap, messages, and analytics events.

Measurement records which button starts a contact attempt and how far visitors scroll. The whatsapp_intent event represents contact intent: a click does not confirm a completed enquiry. Before sending the destination to analytics, parameters containing the prefilled message are removed so its content is not included.

Current scope and next steps

Mobile performance also needs follow-up. A September audit identified room for improvement on the home and services pages; the interface was subsequently updated. The next evaluation step is to repeat measurements on the current version before attributing improvements in speed or patient acquisition.